Focus on regional tourism at upcoming workshop

RDA Central West CEO Sam Harma. Photo: JUDE KEOGH
RDA Central West CEO Sam Harma. Photo: JUDE KEOGH

A free workshop will be held in Cowra next week with a focus on agritourism and regional tourism.

Hosted by Regional Development Australia (RDA) and partners Orange360 and Central NSW Business HQ, the workshop will take place on Wednesday, February 24 and is open to farmers, small businesses and anyone interested in learning how to make the most of the growing domestic tourism market.

RDA Central West CEO, Sam Harma said the workshops are about providing ways to capitalise on the current opportunities.

"Regional tourism has soared to new heights and we want to keep up the momentum," Mr Harma said.

"There are experiences that happen every day in communities across the Central West that have the potential to be transformed into new and exciting tourism offerings.

"I encourage farmers, small businesses and anyone who is interested in seizing the current opportunities in agritourism and regional tourism to register because these workshops will make a real impact."

General Manager of Orange360, Caddie Marshall, said the workshops are being delivered at a time when the domestic tourism market is booming.

"There are so many opportunities in both agritourism, regional tourism and in fact most small businesses in the bush at the moment but it's important to recognise the key elements that ensure your business gains the benefit of these opportunities," Ms Marshall said.

"By concentrating on things like defining your audience, marketing strategies and your online presence, it can really put you on the map and this will be the focus of the workshop."

Central NSW Business HQ Tourism Advisor, Rebecca George will also be presenting at the workshops next week.

"I'm looking forward to working with Caddie to provide business support and advice specific to those wanting to make the most of the opportunities in agritourism and regional tourism," Ms George said.

"It's an exciting time in the Central West and these workshops will provide participants with a plan they can take home and continue to develop, and I think we will see a lot of businesses grow over the year as a result."

RDA Central West is pleased to work with Cowra Tourism Corporation to host the workshop.

The Cowra workshop will take place between 3pm and 4.30pm at the Cowra Business Hub, 16/59 Kendal Street, Cowra Plaza.

Afternoon tea will be provided.

For more information or any queries please contact RDA Central West by emailing sophie@rdacentralwest.org.au or calling (02) 6369 1600.