While Trundle's ABBA festival might be the place to go, where they play the right music, the Swedish sensation is also drumming up business for Cowra.
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Now in its third year, the Cowra Motor Inn's Trundle ABBA Festival package is bringing the dancing queens from across the country to the Central West.
Cowra Motor Inn owner, Nicole Robinson, said what began as a way to help support herself during Cowra's quieter seasons had grown into a way to promote the region.
"It started out as a way to fill my motel, but it's much bigger then that," she said.
"It's about promoting regional tourism, bringing people from the cities and making it easier for them to get out here.
"Providing transport, meals and accommodation. If I take 100 bookings then I will source other hotels, diversifying to use other businesses and negotiate a rate with them to expand.
"So its gone from filling my motel to filling others and building a relationship with them.
"It's not as big as the Elvis festival but it's six years old and growing at a phenomenal rate and each year it gets better," she said.
This year Ms Robinson will be providing a bus service to the festival for anybody who wants to relive the 70s and 80s.
"The benefit of the bus is you can take a few mates, have a few beers, you don't have to worry about driving back at night, it's an easy convenient way to get to the festival," she said.
"It's a service, they have a good time and you've got people talking about the experience.
"When they bump into someone interested they say 'just ring Cowra Motor Inn for that'.
"It's $40 for the bus return and $70 for an ABBA festival ticket, everyone is welcome. They don't have to book their tickets with me, they can just book the bus if they want.
"Bookings are essential and needs to be paid for in full, because I need to book the right sized bus.
"I'm looking forward to getting out there and having some people enjoying the festival with me," she said.
To secure your place on the bus please phone Nicole Robinson on 6342 2011.