'Live, Work, Play' is a $40,000 television campaign which will hit screens mid December for an initial six month run and showcase the untapped potential of the Cowra region.

The advertisements will focus on the shire's family-friendly environment, diverse range of secure employment across multiple industries and the fun, relaxing and recreational activities available in the area.

To fund the campaign, $15,000 has been committed from the Chamber, $5000 has been donated by local businesses and Cowra Council voted to provide the additional $20,000 at their Ordinary Meeting on November 22.

Ian Docker from the Cowra Business Chamber said the campaign is targeting areas such as Wollongong, Newcastle and Canberra.

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"Production of the ad has started and hopefully will be finished by early December and on the TV screens by late December," he said.

"The Business Chamber is committed to this initiative."

Mr Docker said the Chamber has also touched base with Cowra Tourism, off the back of their successful "Get Chris to Cowra" campaign and will explore opportunities to extend the campaign next year.

"The current board is changing the focus of the Chamber to be more proactive with the business community as a whole," he said.

"This campaign will not only help get tourism but all encompasses the town."

Councillor Ruth Fagan said it was the right time for this sort of campaign.

"I'm really pleased to see the Business Chamber is actually going down this path to involve some more businesses in encouraging people to come to Cowra and actually develop a lifestyle choice," she said.

"I think it's an ideal time to do that and I congratulate the chamber."

Cr Smith said the collaboration between council, chamber and tourism has proved to be beneficial for many years.

"Council has, for a long time, had a really positive working relationship with the Cowra Business Chamber and with the Tourism industry as well and I think that is one of the reasons for the success of a lot of projects that have been carried out in the shire," he said.

"I think this is an exciting thing, I think if we get even a few people to take up job opportunities to love here... it will be more than worth the money that is spent."

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