The campaign is aimed at welcoming travellers back to Central NSW and encouraging visiting friends and relatives to return to the region.

Three 30 second advertisements will feature local ambassadors from across Central NSW including Cowra Mayor, Councillor Bill West and 5th generation farmer Jo Treasure.

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Also included are a number of unique personalities from Bathurst, Oberon, Blayney, Orange, Eugowra, Forbes, Parkes, Grenfell, and Lake Cargelligo in Lachlan.

The 'We Want You Back' campaign includes a mix of digital content, social media, public relations and now television.

It is a partnership between 10 LGAs (local government areas), Orange360 and Central NSW Joint Organisation.

"We've had a fantastic response to the campaign across our social media platforms," Cowra Tourism Events and Marketing Officer Kurt Overzet said.

"I think people are really connecting with the local personalities that we've featured; they're just so genuine and passionate about the region."

Cowra Tourism have also launched their new 'We Want You Back' landing page on the Visit Cowra website, showcasing Cowra's featured local ambassadors as well as a suggested two-day COVID Safe itinerary.

You can visit the page at www.visitcowra.com.au/we-want-you-back.

Central NSW Tourism have compiled a list of the 'Tourism Heroes' featured in the campaign, sharing their local tips, insights, and stories on what to see, do and taste locally.

The beautiful videography goes behind-the-scenes to meet leading food producers, winemakers, artists, shop-owners, farmers and accommodation hosts.

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See their stories at www.visitcentralnsw.com.au.

Cowra Tourism encourages locals to invite their friends and family home to Cowra.

Travellers are reminded to maintain social distancing, good hygiene, and book ahead for all travel to Cowra and Central NSW