Cowra Tourism launches campaign aimed at getting Chris Hemsworth to region

For fans of superhero movies in the last decade or so, "The Chrises" would be a familiar concept.

It refers to a group of actors who all play comic book heroes in various Marvel or DC movies, and who all happen to have the same first name - Chris Pine, Chris Evans, Chris Pratt and of course, Australia's very own Chris Hemsworth.

And while the debate rages on about who is the "best Chris", it's pretty hard to look past Hemsworth's hammer-wielding god of thunder Thor.

But what if there was a way to get the Hollywood heartthrob from the big screen to the streets of Cowra?

This is the mission of Cowra Tourism, who have officially kicked off their "Get Chris to Cowra" campaign.

"Cowra Tourism has been working on a top secret project over the last few months that we hope will get significant uptake and coverage, and will promote the town and surrounds in a fun and positive way - We're going to get Chris Hemsworth to Cowra! Well, we're going to try anyhow..." Cowra Tourism Assistant Manager, Kurt Overzet said.

"Why Chris Hemsworth? Obviously he's a little bit famous, but more importantly he's also the Australian Tourism Ambassador and we reckon it would be a great idea for him to come and see our town and regional NSW."

To do this, Cowra Tourism has released a video showcasing the sites and tourist draws of Cowra featuring cameos from familiar faces.

Residents can also get involved by sharing the hashtag #GetChrisToCowra, visit the website at or check out the Facebook page -

"The 'Get Chris to Cowra' website will also act as a hub for the campaign where you can sign an online petition to get Chris to visit Cowra, post messages to Chris, and even track sightings of him around town," Mr Overzet said.

"Apart from sharing our video, you can help us by using #GetChrisToCowra in your social media posts, and by placing signs in your shop and car windows. If you're near the Cowra Visitor Centre at any stage, drop in and have your photograph taken with our life-sized "Chris" cutout in Thor costume.

"There is likely to be media coverage over the next few weeks so get your answers ready when you're pulled up in the main street by a reporter and asked "Why would you like Chris Hemsworth to come to Cowra?"

For more information visit or call Cowra Visitor Information Centre on 02 4342 4333.


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