Business family has colourful history

Flashback: Timothy and Patrick Keady pictured outside the office with staff and drivers circa 1920.
Flashback: Timothy and Patrick Keady pictured outside the office with staff and drivers circa 1920.

The Keady name has been known as a family business in Cowra and surrounding areas since 1912 supporting and being a integral part of the local community.

Business principal James Keady is the third generation Keady to run the family business taking over the reins from his father Jim in 1998.

The business started when the Keady family entered the stock and station industry in Coonamble in 1912.

Two young farmers from Victoria Timothy and Patrick Keady bought the property 'Geanmony' at Coonamble in 1910.

We are not a franchise company - we are a family company

James P Keady & Co motto.

To fund their business idea the brothers sold the property to their parents in 1912 when they set up Keady Brothers Agency in the township.

The partnership was dissolved in 1940 and Timothy ran the business as TL Keady until 1945 when his son Jim entered the business, so the business was then renamed TL Keady and Son.

Timothy died in 1950 and in 1964 Jim moved the stock and station agency to Boorowa where he also purchased the property 'Kenyu'.

Jim who was just 17 when he began to work as a stock and station agent, was the youngest auctioneer to hold a license at that time.

In later years, Jim's doctor advised him to take it easy on the farm and to wean himself off his stock and station agent role, but he was keen to keep the business going.

Family pride: Jim and James Keady in front of their shop in Cowra in the late 70s. Photos: Supplied

Family pride: Jim and James Keady in front of their shop in Cowra in the late 70s. Photos: Supplied

This resulted in a further expansion when in 1978 he opened an office in Cowra with is son James and renamed the business as James P Keady and Co.

In 1988 they were joined by Jim's daughter and James's sister Denise.

James has held his Stock and Station Agents and Real Estate License since 1974.

When asked what the secret to the success of James P Keady and Co agency, both James and Jim had always given the same response "honesty and integrity".

The Keady firm has been since approached by every existing franchise company in Cowra to represent their respective companies, only to be met with a definite no.

Its motto since 1978 has been "We are not a franchise company - we are a family company" with family values and integrity and "where a hand shake will always seal the deal".

James has lived all his life on a farm which gives him the edge over many other rural salespersons when communicating with clients.

Specialising mainly in rural and commercial property sales, James prides himself with a sound knowledge of these industries.

He is also involved in livestock sales in association with stockmen Craige Oliver and Kevin Harrison, with a combined 120 years' experience between them.

The business continues to grow in all facets of the industry from rural, commercial and livestock sales and auctions to residential property sales and management.

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