For Cowra Civic Centre manager Jonathan Llewellyn, it's all about one thing - accessibility.
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Thanks a federal government grant, the Civic Centre's cinema equipment has received an upgrade, including a brand new projector that allows first release films to be shown in Cowra.
Mr Llewellyn said the funding would transform the cinema experience in Cowra.
"The Civic Centre received $375,000... That includes lights, sound, AV and the cinema. We'd allocated about $75,000 of that to upgrade stuff related to the cinema," he said.
"That's the reality of the cost of equipment when it comes to cinemas. The opportunity came along and it's very exciting that council made that decision to make that investment."
Mr Llewellyn said the new projector was only the beginning, with plans to include features for people with visual or hearing impairment.
"We haven't got the hearing loop in yet but that's also on the plan. That will allow people with hearing impairment to be able to hear through the T-switch on their hearing aids but also a lot of the films now come with the option of open caption," he said.
"So we will be running some sessions with open captions so that people who may not have any hearing are able to still enjoy the films.
"We will also be programming films that have audio description, so for people who are visually impaired. That kind of access is really important."
Mr Llewellyn said upgrades to the seating and further refurbishment such as new front doors to the venue are also planned for the future.
Ahead of the cinema's reopening on Friday, January 22, Mr Llewellyn revealed 1000 free tickets have been made available thanks to a $10,000 grant from the Festival of Play Summer Fund.
But, there is a slight twist - one designed to benefit local businesses.
"You only get your free tickets when you turn up with proof of some sort of purchase from another business within Cowra in the three hours prior to the session time," Mr Llewellyn said.
"It's not just a ticket for nothing. We'd like people to go and have lunch, or dinner, or coffee and cake before your movie session and spend that little bit of money with another business and then we will give you your ticket for free.
"We're leveraging the funding to actually drive economy and spend within other businesses.
"We will also keep a record of all of the spend so that we can report that back to the state government - from your investment of this much money, this much money was then spent in the local businesses."
Outside of the free tickets, prices will be $14 across the board.
"A dollar out of each ticket actually goes towards ongoing equipment upgrades so in the future, should we be in a position where we suddenly need to upgrade something, that we aren't having to hunt around and find money," Mr Llewellyn said.
"It's future proofing."
And for that $14, Mr Llewellyn said he hopes to bring a wide variety of cinema to the Cowra community.
"It's not just going to be blockbuster films, it's not just going to be art house or world cinema, it's going a mixture of things - documentaries, film festivals. It's going to cater to different parts of the community," he said.
"Youth is very important. Every quarter we will do a movie marathon for young people, kicking off at about 9pm on a Saturday.
"We will then run about four films overnight and finish at 6.30am the next morning with a barbecue breakfast sort of thing. The Youth Council are really excited by that.
"I encourage people to try things... the $14 is not a lot. It's not a huge risk, go and see films with subtitles, embrace this opportunity to immerse yourself in some amazing stuff, see the world differently by exploring the world through film."
With sessions set to run on Fridays, Saturdays and Sundays, Mr Llewellyn said the upgrades have also created job opportunities.
"I've created the equivalent of around 24 hours of employment each week for three or four people," he said.
"Part of the business plan for here is about creating jobs. This is driving jobs as well."
Mr Llewellyn said he has received of positive feedback from the community.
"I saw one [comment] where someone said, "Oh great, now we don't have to go to Orange or Bathurst, we'll do our shopping in Cowra now as well". Clearly they go to the movies frequently, but then they also do their shopping in other places," he said.
"I think people realise that having access to things like the movies is actually really important. There's going to be all sorts of knock on effects from this.
"I'm going to do what I can through this to drive economics, employment, community access in all forms, access to the arts, film, live performance."
For more information on tickets and session times, visit https://cowraciviccentre.com/ or search for Cowra Civic Centre on Facebook
"Put us at front of mind for things to do in Cowra," Mr Llewellyn said.