A small but significant party was held last Tuesday night at the Cowra Visitor Information Centre, with the launch of Cowra Tourism’s new website.
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Belinda Virgo, manager of Cowra Tourism, said they hoped the new website would continue to grow visitor traffic into the future.
“This is an exciting time for us, we are really excited to launch this new website, it’s a great leap forward for us,” she said.
“We’ve had great results in the last twelve months, we’ve had a 50% increase in visitors to our current website in the last 12 months, which means nearly a quarter of a million visits to the website itself.”
“So they are great results but we are looking to increase them, which is why we’ve developed this new website which is much more mobile friendly, it’s incredibly important these days to attract even more visitors to the site.”
“We are excited to see what the new website will produce for us in the next 12 months,” she said.
The launch also comes on the back of a 50 per cent increase in Cowra Tourism’s social media reach, with Mrs Virgo encouraging, “everyone to get on, have a look and make the most of that and help us spread the word on why our visitors should stay longer, spend more and keep coming back to visit Cowra”.
Chairman of the Cowra Tourism Board, Ray Walsh, said the launch a a culmination of all their efforts.
“Tonight is a very special night because you are going to see the efforts of an in-house effort to put together our new website,” he said.
Events and Marketing Officer, Elizabeth Picker, said the new layout of the website was designed to make users stay longer.
“It’s an infinitive scroll so users are likely stay longer because they don’t have to change pages,” she said.
“The landing page is the same as the visitors guide so in terms of branding awareness they can recognise both whenever they are together.”
“Communicating is no good if it doesn't retain your audience and It’s easy for information to get lost or ignored if it’s not in a digestible format .”
“Ingrating visual content boosts how much an audience absorbs, remembers and the tourists will imagine themselves there. It’s putting our best foot forward and it helps tourists find exactly what they’re looking for”.
