Now, he’s putting some of those cattle on market - this time in memory of the friends he’s lost to the black dog.

The Darbys Falls landowner plans to form a group to run a livestock and “fictitious animal” auction to support Headspace in Cowra.

The idea behind the fundraiser is to enable the youth mental health foundation to expand its scope of services across the region.

Mr Holloway also wants to demonstrate the demand for the centre, as the foundation’s funding agreement with the Federal Government reaches the end of its three-year term in June.

“Headspace caters for young people in Blayney, Canowindra, Cowra and Boorowa, Carcoar, Grenfell and surrounding villages helps kids when they feel they have no where else to go,” Mr Holloway said.

"Headspace caters for young people in Blayney, Canowindra, Cowra and Boorowa, Carcoar, Grenfell and surrounding villages helps kids when they feel they have no where else to go," Mr Holloway said.

"It's very apparent to the community that we need to keep Headspace going and keep it in Cowra and we need money to do that. I have lived in Cowra for 20 years and I have seen too many young lives lost because of mental health issues. The staff at Headspace are amazing, work very hard and deliver a wonderful service."

Mr Holloway helped to raise money for Headspace three years ago as a Rotarian.

This time he wants to raise more than $100, 000, spurred on by the success of Maddie and Will Gay's 6NIL campaign for Lifeline.

He's now looking to form a group to coordinate the fund raising effort and is particularly hoping young people will come on board.

"[It'd be good to get] people who can relate to the social media side of the world and actually speak the language young people speak," Mr Holloway said.

"We have already been promised one pig, three steers and five sheep to get the ball rolling."

Headspace has been operating in Cowra since 2009 as a satellite to the Bathurst centre.

The centre is funded through Headspace Bathurst's budget and is the only one of its kind operating in the region.

Headspace Dubbo and Bathurst operations manager Peter Rohr said while there's no indication there'll be any change in funding for the foundation, any money raised for the Cowra site will help them reach more people in the community.

"Cowra has always relied on Bathurst [for funding]. It does push the available funding to its limit so if the Cowra community chose to raise funds for Headspace, that's a means of helping to support [the service]," Mr Rohr said.

"There's always more we can do if there's additional funds available. Headspace is a free service without a geographical boundary. When you run a free service and you make it easy to access it does mean that you can grow that service to the limits of whatever [its] funding is. We've never had the capacity to do anything particularly extraordinary in Cowra. [With extra funding] we could do more proactive work and go into schools and sporting clubs. At the end of the day, what you can do comes back to the resources available."

Despite its status as a satellite centre, Mr Rohr said any money raised will go to Cowra's Headspace and not the Bathurst site.

He said Cowra has been successful in engaging many groups that are usually quite hard to get through to.

"We want to make sure any funds raised go to support the community that has raised them," Mr Rohr said.

"Cowra has a higher rate of young men accessing [Headspace] than the national average. It also has quite a high rate of Aboriginal and Torres Strait Islander people accessing it, around 28 per cent, which is quite high ... most centres are nowhere near that. Putting geography aside, the fact that it's getting to priority groups gives added weight as to why, at a local level, we think Cowra is an important point of access."

He said all Headspace centres are in the same boat at the moment but more centres are opening, which he believes is a good indication of ongoing Federal Government support.

"There's a degree of uncertainty with Headspace at the moment, not just in Cowra but broader than that, simply because we're just waiting on an announcement around funding," Mr Rohr said.

"For us, it's just a matter of waiting."

For Mr Holloway though, it's time to get to work.

He's calling on all interested people to put their hand up and help Headspace continue its work in the region.

"I think [my neighbour] would have liked the idea of doing this to support mental health," Mr Holloway said.

"It's terribly difficult to get the community interested because of the stigma associated with suicide. But I looked at what Will and Maddie have done with 6NIL and I thought let's go."

To get in touch with Mike Holloway about joining the group, call him on 6345 1819.

You can also email him at holloways@belmore2.net.