Twenty Woolworths executives rode through Cowra on Friday to raise awareness for the Avner Nahmani Pancreatic Cancer Foundation, Tour de Cure, and to donate $5000 to the Cowra Chemotherapy Unit.
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The 300km journey was the idea of Woolworth's Chief Financial Officer, David Marr.
"It started off six months ago as a dream, as a plan to do something as a team and to stretch ourselves out of our comfort zone," he said.
When Mr Marr brought the idea to CEO, Grant O'Brien, he thought it was a great idea.
"It has been fantastic actually, when we put the idea forward we all had to start from scratch, we even had to buy bikes," he said.
The idea then developed to include raising funds and awareness for two cancer organisations, the Avner Nahmani Foundation and Tour de Cure.
Avner Nahmani started at Woolworths as a crew person with Grant O'Brien, and six years ago passed away with pancreatic cancer.
"Avner was my best mate," Mr O'Brien said.
"We started working the same year at Woolies in Hobart, and had been working together for more than 20 years when he died."
Mr Grant was the best man at Avner's wedding, less than two years before he died, and now works closely with Avner's wife, and CEO of the Avner Nahmani Pancreatic Cancer Foundation, Caroline Kelly.
"Woolies have been such great supporters of the foundation and I am so thankful for that," Ms Kelly said.
"Some of these guys worked with and knew Avner, but the majority of them didn't, and they really inspire me because they have put so much into this."
In July 2006 the newly wed couple moved in to their dream home.
"The day we moved in Avner was feeling quite sick, and afterwards went to see a chiropractor, thinking the pain in his back was from moving into the house," she said.
"As he got sicker he went for more and more tests, each one came back negative, it got to the point, with the last test that we said if this comes back negative what do we do, and the doctor said, we wait for him to get better or wait for him to get worse."
"In September some tests came back showing something was wrong, and Avner was quite quickly diagnosed with inoperable pancreatic cancer."
The couple researched the disease and were surprised to find that the survival rates were so low.
"The five year survival rate for people diagnosed with pancreatic cancer is less than five per cent," Ms Kelly said.
The Avner Nahmani Foundation wants to double the amount of survivors of the disease by 2020 and its researchers are currently making great discoveries, in the field.
Carolynn Hodder, from Cowra's Chemotherapy Unit was excited to be receiving the cheque for $5000.
"We will put this money toward renovating the bathroom facilities in the ward."
"Without generous donations like this we would have to rely solely on government grants," she said.
Mr O'Brien said giving money to the unit was a quick decision to make.
"It was easy to give the Cowra Oncology unit this money, it was one story that caught our eye because the community has really dug in and supported it."
"The Cowra community have supported Woolies here for a long time and we are happy to support you back," he said.
The executives started their ride in Bathurst, riding through Orange, Canowindra, Cowra, Blayney and back to Bathurst over three days.
The riders stopped in at Milthorpe and Cudal Primary Schools and say that those visits were the highlights of the trip.