'Bake Off' advertisement fuels speculation

Boxer Steve Lovett could be taking on another project soon...the Great Australian Bake Off. Image digitally altered.
Boxer Steve Lovett could be taking on another project soon...the Great Australian Bake Off. Image digitally altered.

Cowra residents have been noticing a familiar face appearing in advertisements for a new reality TV show.

While the 10 contestants on Channel 9's show 'The Great Australian Bake Off' have yet to be officially announced, judging by the advertisement it appears one Cowra local could have made the list - boxer Steve Lovett.

The reality TV show is billed as the ultimate kitchen battle to find Australia's Best Home Baker through a series of gruelling elimination challenges.

Channel 9 is yet to announce a launch date for the show.